Let's unlock your AI superpowers by exploring some possibilities!At its core, Meta Advantage is a suite of products that use AI and machine learning to help optimize campaign results, personalize your ads by matching them to the right people at the right time and unlock greater efficiencies to help you save time and money. And in the interest of helping you understand how you can best use these products to ...Enhancing mobile networks: The hybrid AI advantage. Automation is key to cost-effective operation, and AI is a key contributor. Hybrid AI combines symbolic approaches with data-driven AI, such as Machine Learning-trained models. Hybrid approaches to AI can improve network automation throughout its lifecycle when …Forrester’s research is designed to help business and technology leaders utilize genAI to gain a long-term competitive advantage.” Resources: Read The Generative AI Advantage report (client access required) and uncover how to harness genAI to gain competitive advantage. Learn more about the impact of genAI and how it is continually …At its core, Meta Advantage is a suite of products that use AI and machine learning to help optimize campaign results, personalize your ads by matching them to the right people at the right time and unlock greater efficiencies to help you save time and money. And in the interest of helping you understand how you can best use these products to ...Topics: Communication, Networking and Broadcast Technologies ; Components, Circuits, Devices and Systems ; Computing and Processing ; Robotics and Control SystemsThe AI Advantage in Chart Analysis. This is where ChartEye comes in – a game-changer in simplifying and enhancing the analysis of crypto charts. Our AI-driven tool is designed to tackle the complexities of chart analysis head-on. By employing advanced algorithms, it can quickly identify key patterns, trends, and potential trading signals that ...Mar 6, 2023 · Let’s take a closer look at the benefits of using artificial intelligence in businesses: 1. AI Helps Improve Customer Service. AI will be able to interact with customers in real-time and respond to their questions or concerns in a way that feels more natural than any human could ever manage. Let's unlock your AI superpowers by exploring some possibilities!Thomas Davenport cuts through the hype of the AI craze and explains how businesses can put artificial intelligence to work now, in the real world, to provide an invaluable guide to the real-world future of business AI. Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage.In …1 November 2023. By Shiona McCallum, Chris Vallance & Jennifer Clarke,BBC News. Getty Images. Artificial intelligence (AI) technology is developing at high speed, transforming many …8. AI Can Help Advance the Field of Medicine. We’ve already discussed how AI can help in research and data analysis and how it has resulted in advances in the medical field. Indeed, one of the best artificial intelligence benefits to society is how AI can help make advances in the medical and healthcare sector. WARNING- This system may contain U.S. Government information, which is restricted to authorized users ONLY. Unauthorized access, use misuse, or modification of the system or of the data contained herein or in transit to/from this system is prohibited and constitutes a violation of Title 18, United States Code, Section 1030 and may subject the individual to criminal and civil penalties. What is Artificial Intelligence (AI): The ability of a computer system or a machine to behave intelligently with some human traits is known as artificial intelligence (AI).; Driverless cars, interpretation of human speech, high-level gaming strategies, decoding complex data etc are all possible because of adding artificial intelligence to machines.; Pros of AI:This offer provides new and existing Azure AI customers with a limited time opportunity to use Azure Cosmos DB as the underlying database for up to 90 days. Azure Cosmos DB is the cloud database for the Era of AI. It supports built-in AI, including natural language queries, built-in AI vector search capabilities, and simple AI integration with ...Jul 13, 2023 · Disadvantages of artificial intelligence. 1. It defines a more powerful and more useful computers. 1. The implementation cost of AI is very high. 2. It introduces a new and improved interface for human interaction. 2. The difficulties with software development for AI implementation are that the development of software is slow and expensive. Nov 2, 2023 · The strategy prescribes an agile approach to AI development and application, emphasizing speed of delivery and adoption at scale leading to five specific decision advantage outcomes: It is an enhanced version of AI Chat that provides more knowledge, fewer errors, improved reasoning skills, better verbal fluidity, and an overall superior performance. Due to the larger AI model, Genius Mode is only available via subscription to DeepAI Pro. However, the added benefits often make it a worthwhile investment.Artificial Intelligence (AI) is a broad term used to describe a collection of technologies able to solve problems and perform tasks without explicit human guidance. Some of these include machine learning, computer vision, natural language processing, robotics and deep learning. A general-purpose technology, AI uses data-driven …It allows businesses to automate routine tasks, freeing up human resources for more strategic, creative pursuits. It also enables companies to provide personalized experiences, enhancing customer satisfaction and loyalty. But perhaps the most exciting aspect of AI is its potential to level the playing field. With AI, small startups can compete ...I thought the advantage + campaign night have done better - but they’re seem pretty even.I also did an email blast on 3rd October so I’m sure Facebook somehow attributed some of those sales. 2 October $60 - 0 sales - awful…. Decided screw it.. I’m doing a dramatic clearance sale. 50%. New creatives and text etc.Build the future of your business with AI solutions that you can trust. Artificial intelligence (AI) transforms our time. It helps all of us make our businesses faster, stronger and more effective. But to trust AI technology, you can't achieve it by tossing money at the largest or flashiest AI models. You can achieve it by: Using the right AI ...The offer. The Azure AI Advantage offer is for existing Azure AI and GitHub Copilot customers who want to use Azure Cosmos DB as part of their solution stack. With this offer, you get: Free 40,000 RU/s of Azure Cosmos DB throughput for 90 days. Funding to implement a new AI application using Azure Cosmos DB and/or Azure Kubernetes Service.The AI Advantage. Mar 2023 - Present 1 year 1 month. Durban, KwaZulu-Natal, South Africa. Assisting SMME’s to harness the power of AI in a way that was previously only available to large companies and corporates.Fears of AI disinformation cast shadow over Turkish local elections. Turkish politicians have denounced the use of what they say are manipulated …AI Advantage plugin resource is a comprehensive and ever-evolving database of plugins, presenting their features, benefits, and use cases. The resource aids in improving your work-life balance The Notion search functionality enables you to dig deeper into the capabilities of various plugins, providing more detailed results than just the ...Let's unlock your AI superpowers by exploring some possibilities!Gen AI has not replaced analytical AI; instead, its open-ended and creative nature introduces a new frontier of use cases that analytical AI does not address. Based on work by the McKinsey Global Institute (MGI), we believe that gen AI could generate $110 billion to $180 billion or more in value for the real estate industry. 2.Artificial Intelligence (AI) is a broad term used to describe a collection of technologies able to solve problems and perform tasks without explicit human guidance. Some of these include machine learning, computer vision, natural language processing, robotics and deep learning. A general-purpose technology, AI uses data-driven …The AI Advantage in Training. Prior to exploring the intricacies of AI’s contribution to the development of soft skills, it’s essential to acknowledge the fundamental advantage that AI possesses. AI is becoming increasingly popular in the field of workplace learning because of its advanced capabilities in data analysis, pattern ...It is an enhanced version of AI Chat that provides more knowledge, fewer errors, improved reasoning skills, better verbal fluidity, and an overall superior performance. Due to the larger AI model, Genius Mode is only available via subscription to DeepAI Pro. However, the added benefits often make it a worthwhile investment.Federal Student Aid (FSA) is your federal loan provider. FSA uses servicers (private companies) like Adivantage to manage billing, questions, and payments, and to help you enroll in the best repayment plan for you.Custom instructions provide personalization, efficiency, improved plugin experience, and help you stay ahead in the fast-paced AI world. It's about making ChatGPT work for you in the best way possible. For the best results, you can use these custom instructions in conjunction with the well-crafted prompts from my prompt ebooks.Zscaler’s advantage in AI also comes from our partnerships and collaboration across a wide variety of industry leaders and universities in AI modeling and Generative AI space. This rapid pace of ...Federal Student Aid (FSA) is your federal loan provider. FSA uses servicers (private companies) like Adivantage to manage billing, questions, and payments, and to help you enroll in the best repayment plan for you.One of the most important AI systems ever designed, it’s the biggest non-sparse language model ever. ChatGPT Plus uses GPT-4, which is a more advanced version of GPT-3. Because of this, it’s hard to tell if the text generated by this software is human-written. ... Taking advantage of the paid subscription model guarantees users extra …Wie kann ich Künstliche Intelligenz in Unternehmen einsetzen? ADVANTAGE AI ist eine Beratungsagentur, die Unternehmen dabei hilft, Künstliche Intelligenz (KI) wertstiftend zu implementieren. Lassen Sie uns gemeinsam Ihre Probleme entdecken, die KI lösen kann! Sie haben eine Idee für eine KI-Anwendung, aber keine Ahnung, wie man die Umsetzung angeht?Artificial intelligence, or AI, is technology that enables computers and machines to simulate human intelligence and problem-solving capabilities. On its own or combined with other technologies (e.g., sensors, geolocation, robotics) AI can perform tasks that would otherwise require human intelligence or intervention.NPR Explains. AI is a multi-billion dollar industry. Friends are using apps to morph their photos into realistic avatars. TV scripts, school essays and resumes are written by bots that sound a lot ...Thomas Davenport cuts through the hype of the AI craze and explains how businesses can put artificial intelligence to work now, in the real world, to provide an invaluable guide to the real-world future of business AI. Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage.In …May 25, 2023 · NPR Explains. AI is a multi-billion dollar industry. Friends are using apps to morph their photos into realistic avatars. TV scripts, school essays and resumes are written by bots that sound a lot ... I thought the advantage + campaign night have done better - but they’re seem pretty even.I also did an email blast on 3rd October so I’m sure Facebook somehow attributed some of those sales. 2 October $60 - 0 sales - awful…. Decided screw it.. I’m doing a dramatic clearance sale. 50%. New creatives and text etc.AI is playing a significant role in enhancing customer experiences across touchpoints. According to the Forbes Advisor survey, 73% of businesses use or plan to use AI-powered chatbots for instant ...The AI advantage. February 9, 2024 Most leaders may recognize the need to incorporate digital and AI more deeply into their businesses, but many …Mar 13, 2024 · 10. Increased Business Efficiency. Artificial Intelligence can help to ensure 24-hour service availability and will deliver the same performance and consistency throughout the day. Taking care of repetitive tasks will not make AI tools get tired or bored either. This can help to improve the efficiency of the business and reduce the stress on ... AI Advantage Web Designer. By community builder. Designs and improves website layouts for optimal user experience, requiring knowledge of design and web technologies. Sign up to chat. Requires ChatGPT Plus.The theory of comparative advantage would hold even if A.I. got super cheap, Smith argues. As long as the computing power available for A.I. is a …The AI Advantage in Training. Prior to exploring the intricacies of AI’s contribution to the development of soft skills, it’s essential to acknowledge the fundamental advantage that AI possesses. AI is becoming increasingly popular in the field of workplace learning because of its advanced capabilities in data analysis, pattern ...Embracing AI and automation safely. Even as we capture the productivity benefits of these rapidly evolving technologies, we need to actively guard against the risks and mitigate any dangers. The use of data must always take into account concerns including data security, privacy, malicious use, and potential issues of bias, issues that policy ... Let's unlock your AI superpowers by exploring some possibilities! The AI Advantage describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.Discover LoveTalk.AI: Your AI Chatbot World for Fun Roleplay. Choose a character and create stunning chats with it effortlessly. Bonnie. Seductive and alluring. Chat now. Chloe. Brilliant and beautiful secretary. Chat now. Emma. Radiantly seductive. Chat now. Gigi. Charismatic and flirty. Chat now. Johnny. Looking for masculine? Chat now.The benefits of AI. There are many ways to define artificial intelligence, but the more important conversation revolves around what AI enables you to do. End-to-end efficiency: AI eliminates friction and improves analytics and resource utilization across your organization, resulting in significant cost reductions.Custom instructions provide personalization, efficiency, improved plugin experience, and help you stay ahead in the fast-paced AI world. It's about making ChatGPT work for you in the best way possible. For the best results, you can use these custom instructions in conjunction with the well-crafted prompts from my prompt ebooks.The benefits of AI. There are many ways to define artificial intelligence, but the more important conversation revolves around what AI enables you to do. End-to-end efficiency: AI eliminates friction and improves analytics and resource utilization across your organization, resulting in significant cost reductions.Books > The AI Advantage: How to Put ... > THE AI ADVANTAGE. THE AI ADVANTAGE. Publisher: MIT Press. Cite This. PDF. is part of: The AI Advantage: How to Put the Artificial Intelligence Revolution to Work . Thomas H. Davenport; Paul Michelman. All Authors. Sign In or Purchase. to View Full Text. 455. Downloads. Alerts. Alerts.Cisco CEO Chuck Robbins' says now that Cisco this week closed its $28 billion acquisition of Splunk, it has a big data AI advantage that no …Dec 15, 2022 · When thinking about the future of artificial intelligence, I find it helpful to consider two different concepts in particular: human-level AI, and transformative AI. 2 The first concept highlights the AI’s capabilities and anchors them to a familiar benchmark, while transformative AI emphasizes the impact that this technology would have on ... Algorithms and artificial intelligence-powered software tools can be used to support Medicare Advantage plans in making coverage decisions for members, but payers are still bound by CMS' internal benefits requirements and nondiscrimination rules under the ACA, the agency said in guidance to insurers regarding its final 2024 MA rule. "We are concerned that …Gen AI has not replaced analytical AI; instead, its open-ended and creative nature introduces a new frontier of use cases that analytical AI does not address. Based on work by the McKinsey Global Institute (MGI), we believe that gen AI could generate $110 billion to $180 billion or more in value for the real estate industry. 2.3 days ago · artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. The term is frequently applied to the project of developing systems endowed with the intellectual processes characteristic of humans, such as the ability to reason, discover meaning, generalize, or learn from past experience. Dec 6, 2022 · Meanwhile, the average number of AI capabilities that organizations use, such as natural-language generation and computer vision, has also doubled—from 1.9 in 2018 to 3.8 in 2022. Among these capabilities, robotic process automation and computer vision have remained the most commonly deployed each year, while natural-language text ... WARNING- This system may contain U.S. Government information, which is restricted to authorized users ONLY. Unauthorized access, use misuse, or modification of the system or of the data contained herein or in transit to/from this system is prohibited and constitutes a violation of Title 18, United States Code, Section 1030 and may subject the individual to criminal and civil …The AI advantage for Asia's SMEs To take on larger enterprises that have the resources and preparedness to cope with the new digital environment, small and medium enterprises (SMEs) across Asia Pacific need better access to advanced AI technologies to navigate the evolving landscape.In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to ...The AI Advantage: Unleash Your Potential and Achieve £60K Success is a comprehensive guide to understanding and utilizing AI in starting your own business. This book provides valuable insights and practical strategies to help you tap into the power of AI and turn your entrepreneurial aspirations into a profitable reality.Nov 21, 2022 · Enhanced Productivity. With automated workflow and optimized day-to-day tasks, AI is helping businesses boost productivity in many ways. It reduces the time employees spend performing a task. As a ... Course Enrollment Closed (For Now) We've temporarily closed our academy to supercharge our community experience. In just 12 months, we've built something incredible, and now we're focusing on strengthening these connections and enhancing our systems. No worries though – join our waitlist to be notified about the re-opening.WARNING- This system may contain U.S. Government information, which is restricted to authorized users ONLY. Unauthorized access, use misuse, or modification of the system or of the data contained herein or in transit to/from this system is prohibited and constitutes a violation of Title 18, United States Code, Section 1030 and may subject the individual to criminal and civil …AI was implemented and examined in a wide variety of subject areas, such as science, medicine, arts, sports, engineering, mathematics, technologies, foreign language, business, history and more (See Table 3).The largest number of AIEd research studies (n = 14) were in engineering, computer science, information technology (IT), or informatics, followed by …Jacob Helberg, a senior adviser to Palantir, is organizing a conference for tech leaders and Washington lawmakers on May 1. Jason Andrew for The …AI Advantage is an Australian-based AI consulting company that specialises in helping businesses to navigate, integrate, and leverage AI effectively. We offer a full suite of AI consultancy services to help you stay ahead of the curve, from identifying where AI can be used to enhance your operations to providing training to help your staff ...About. Welcome to the AI Advantage: Enter the gateway to an enthralling world of Artificial Intelligence! We're a buzzing community of AI enthusiasts, innovators, and creators, fueling your AI aspirations. Our server offers a smorgasbord of dedicated channels spanning various domains: prompt-engineering - Sculpt the seeds of creative AI ...I have well-developed both technical and verbal communication skills. Also proficient at using AutoCAD, Sketchup, Lumion, and Photoshop for most of my work. In my …Artificial Intelligence (AI) isn’t new, but learning how we can harness it is constantly evolving. Explore the cybersecurity transformation with our upcoming webinar, where we uncover the adoption of AI in cybersecurity products. Hear how security providers embrace AI to fortify their defenses and elevate analyst capabilities. During this session, you will learn: • How the … Additionally, for training and deploying AI applications, AI engineers need access to a scalable and affordable computing infrastructure that can support the processing necessary for AI data. It is a business task. To build this infrastructure, you need to understand the advantages of artificial intelligence for business. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to ...Welcome to Advantage DoD 2024: Defense Data & AI Symposium, hosted by the Chief Digital and Artificial Intelligence Office (CDAO), February 20-22, 2024, at the Washington Hilton, 1919 Connecticut Ave. NW, Washington, DC. We invite key data leaders and developers from government, industry, and academia to join us to discuss and build the …Mar 22, 2024 · Con 1 AI will harm the standard of living for many people by causing mass unemployment as robots replace people. AI robots and other software and hardware are becoming less expensive and need none of the benefits and services required by human workers, such as sick days, lunch hours, bathroom breaks, health insurance, pay raises, promotions, and performance reviews, which spells trouble for ... AI can analyze data from audits, certifications, and reports to pinpoint potential labor issues in both their operations and those of their suppliers. This … AI is a branch of computer science that can create computers and programs that can replicate human thinking. It can help businesses and consumers with tasks like data analysis, decision making, and repetitive jobs. However, it also has some drawbacks, such as cost, risk, and lack of creativity. Learn more about the benefits and challenges of using AI in this article. A 1-point gain in search market share could add $2 billion to Microsoft's revenue. Microsoft and Google are in the throes of a throwdown over generative AI. During dueling events this week, Google showed off its ChatGPT rival, Bard, and unveiled plans to make Search generate more conversation-like results, along with updates to Lens and Maps.The AI Advantage: Unleash Your Potential and Achieve £60K Success is a comprehensive guide to understanding and utilizing AI in starting your own business. This book provides valuable insights and practical strategies to help you tap into the power of AI and turn your entrepreneurial aspirations into a profitable reality.In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to ...At its core, Meta Advantage is a suite of products that use AI and machine learning to help optimize campaign results, personalize your ads by matching them to the right people at the right time and unlock greater efficiencies to help you save time and money. And in the interest of helping you understand how you can best use these products to ...The generative AI advantage in financial services: How to seize its potential. To understand their perspectives on generative artificial intelligence (AI), KPMG conducted two surveys of US executives across industries: the first in March, 2023 and a follow-up in June, 2023. The survey report sheds light on emerging trends in the use of ...A robust Canadian ecosystem. Created in 2017, The Pan-Canadian Strategy tasked the nation’s three AI centres — Amii (Alberta Machine Intelligence Institute) located in Edmonton, Toronto’s Vector Institute, and Mila in Montreal — with advancing Canada’s AI potential in research and commercial development. With the launch of Phase Two ...The Azure AI Advantage offer is for existing Azure AI and GitHub Copilot customers who want to use Azure Cosmos DB as part of their solution …Enhancing mobile networks: The hybrid AI advantage. Automation is key to cost-effective operation, and AI is a key contributor. Hybrid AI combines symbolic approaches with data-driven AI, such as Machine Learning-trained models. Hybrid approaches to AI can improve network automation throughout its lifecycle when …This created a surge in AI-related stocks in 2023 that is continuing in 2024. Forbes Advisor has identified 10 of the best AI stocks. They each shine for different reasons; some are stable with ...In today’s fast-paced world, embracing artificial intelligence (AI) can be a game-changer for students. This guide unveils the 10 powerful benefits of AI for students, shedding light on how this technology can enhance learning, streamline tasks, and prepare you for a future driven by innovation. From personalized learning experiences to time ...
Because AI can operate like a human brain, one big advantage the technology can offer is to take over more mundane, administrative and low-involvement tasks and instead leave the more complicated .... Shoe cleaner near me
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All with the goal of unlocking that extra edge you deserve. Dec 1, 2022 · Not only can an AI program run constantly, but it also runs consistently. It will do the same tasks, to the same standard, forever. For repetitive tasks this makes them a far better employee than ... WARNING- This system may contain U.S. Government information, which is restricted to authorized users ONLY. Unauthorized access, use misuse, or modification of the system or of the data contained herein or in transit to/from this system is prohibited and constitutes a violation of Title 18, United States Code, Section 1030 and may subject the individual to criminal and civil …Apr 24, 2023 · Empower frontline data-based decision making. AI has the potential to enable faster, better decisions at all levels of an organization. To put this into practice, employees must be able to trust what the algorithm suggests and feel empowered to act accordingly. Adopt and bolster an agile mindset. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure …Nov 17, 2023 · 10 benefits of AI in the workplace In today’s fast-paced business landscape, incorporating AI in the workplace is essential to optimizing operations and driving growth. AI has already become an integral part of many businesses. It helps enable them to gain data-driven insights, increase productivity and efficiency, and improve communication and collaboration. To thrive in […] AI Breakthrough Event is where Louis Navellier will unveil “The New Intelligence.” A must-see new A.I. system that can predict where any stock will trade in 21 days — with up to 82% accuracy.Azure AI Advantage: Elevating Your AI-Powered Applications. If you're innovating with AI, build and modernize your applications on Azure. Azure offers a full, integrated stack purpose-built for AI-powered applications, giving you a competitive edge and superior performance. With pioneering AI technology, a deeply integrated platform, and ...Gartner defines artificial intelligence (AI) as applying advanced analysis and logic-based techniques, including machine learning (ML), to interpret events, support and automate decisions, and take actions. This definition is consistent with the current and emerging state of AI technologies and capabilities, and it acknowledges that AI now ...The AI Advantage. Businesses that capitalize on artificial intelligence (AI) and cognitive computing realize real results. Those that embrace AI see annual growth rates that are 1.9% higher than ...Jun 16, 2023 · Top 5 advantages of AI. The benefits of AI include the following: 1. 24/7 availability. One of AI's biggest, and most cited, advantages is its 24/7 availability. Other computer technologies operate around the clock, and companies have benefited from the high availability of such systems -- but only insomuch as humans have been available to work ... Let's unlock your AI superpowers by exploring some possibilities!Jan 23, 2024 · Advantages of artificial intelligence. 1. Improved efficiency. Using AI, organizations can automate repetitive tasks so their workers can focus on more strategic and complex tasks. It streamlines processes and increases productivity. 2. Books > The AI Advantage: How to Put ... > THE AI ADVANTAGE. THE AI ADVANTAGE. Publisher: MIT Press. Cite This. PDF. is part of: The AI Advantage: How to Put the Artificial Intelligence Revolution to Work . Thomas H. Davenport; Paul Michelman. All Authors. Sign In or Purchase. to View Full Text. 695. Downloads. Alerts. Alerts.Starting today, we’re bringing new tools to Meta Advantage to help every advertiser leverage the power of AI and automation — maximizing the performance of their ad spend. Following up on our announcement earlier this year, we’re now introducing Advantage+ shopping campaigns to advertisers globally. We’ve found that 52% of …Morgan Stanley recently named Shopify one of its high-conviction AI picks. Shopify operates a developer marketplace that could attract new AI ….